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Woman abroad: Being desi

By Maheen A. Rashdi

The desifest is an annual event taking place in Toronto since the past three years.

 

South Asians in Canada definitely need more cultural space, not to mention a lot of attention. And perhaps it was with these considerations that the month of May 2009 in Toronto was declared the Asian Heritage Month.

 

When more than 200 ethnic origins are vying for recognition in one city, re-visiting your roots becomes more than just a taste of your own culture. It turns into a necessity because defining your vibrant identity might just give the much-needed edge in a dazzling sea of culture. And in Canada, where 13.5 per cent of the population is categorised as being ‘the visible minority’, that ‘edge’ is a vital tool for success.


Toronto’s South Asian community is reportedly the fastest growing visible minority group in the city. Moreover, the last prediction from Statistics Canada is that by ‘the year 2017, more than one million South Asians will call Toronto home.’ That will be changing the demographics to turn South Asians from a visible minority to a very visible majority, and ‘making this city the largest diaspora in the western hemisphere,’ reports the Canadian Broadcast Corporation (CBC).


These are a lot of statistics to prove that South Asians in Canada definitely need more cultural space, not to mention a lot of attention. And perhaps it was with these considerations that the month of May, 2009 in Toronto was declared the Asian Heritage Month, which culminated in a 12-hour free concert at Yonge and Dundas Square, which for a better understanding may ‘allegedly’ be called the Times Square of Toronto.


The desifest is actually an annual event now taking place since the past three years. Needless to point out that it offers an array of everything desi. From eatables like pani puri, bhutta and tikka boti (all sold at exorbitant rates) to chappals, silver jewellery and fake gold jhumkas (all of which seem to be imported from the roadside bazaars of Karachi or Lahore), there is an assortment of desi materials for anybody willing to be fleeced. But one would need to feel very, very nostalgic to agree to buying Rs10 worth of bhutta for $8, Rs150 chappals for $10 and a Rs200 small stole (shawl) for $12.


However, being fully charged with the ‘it’s the time to disco’ ambience, South Asians — or to be precise, Indians and Pakistanis — throng the event in hordes to drink in the desiness of it all and to enjoy the bhangra rap which resonates throughout the day around downtown Toronto. The fest revolves around the 12-hour concert from 11:00 am to 11:00 pm which features local talent of desi origin who mostly reign within the community. As a treat, usually a star of international repute is called in to grace the event which this time happened to be Raghav who has been on the international music charts since 2004.


And I think it was primarily Raghav’s attraction which brought out the crowds despite rain predictions.


And since in Toronto, weather predictions most often come true, the rain did come down hard, blowing away the marquee and halting the concert and sending the crowd scurrying under any available shelter — but only for a brief period. True to the resilient nature of Torontonians against the weather, the crowd of South Asians stuck it out and were back in form — a little wet but undaunted — waiting for the star performer. And he too kept his promise and showed up on time to wrap up the evening, or rather the month, of desi celebrations ending on his famous number, “Work it out…”


Issues of identity, finding a voice, and having a more visible presence in both politics and the media are still very compelling for South Asians in Canada despite having such a large presence. Those who are willing to compromise on status and begin at the lower rung and don’t have a language barrier have persevered and broken into the mainstream market even in the media, which perhaps is the most ‘closeted’ industry of them all.


Since immigration accounts for more than 50 per cent of Canada’s population growth with immigrants coming mainly from Asia and the Middle East, it is more a necessity now for the government to create such programmes to show their ‘solidarity’ with South Asians. In fact the South Asian Heritage month was an initiative of the South Asian Heritage Foundation, a non-profit corporation which, according to their website, was ‘formed to give spirit to the South Asian Heritage Act, 2001 in the Ontario Legislature’.


The forecast is that after 2025, Canada’s population growth will be based solely on immigration. The government is probably going to be even more geared towards wooing the South Asian community’s vote bank, making much such investment to promote the community and build its goodwill. South Asians in turn can and should take advantage and work out ways to integrate into society more effectively.

 

1 The rain drenched venue
2 Raghav draws the crowds


DAWN Review:Sunday, 14 Jun, 2009